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The girls’ game,
built together.
Three girls’ tournaments in 2027, one kit partner, and a route that starts at a school in Rutland and finishes on a Caribbean island. Nothing here is fixed — it is what we think we could build together.
Who you’d be working with
Our Caribbean tournaments start with the host nation asking us in. Ministries of tourism and sport stage them; we run them with the national cricket board. In the UK the events are our own.
Squads play local sides on local grounds, inside that country’s own cricket calendar rather than beside it. Every match is umpired, scored and streamed. We are TCA Sports Tours — ATOL and PTS accredited — and in 2027 we run ten tournaments across eight countries.
And a charity of our own
The Cricket Asylum Foundation — registered charity 1169846, established 2016. It exists to get people into cricket who would not otherwise get there, and it is one of the ways a side reaches our events.
Why girls-only, and why now
Girls have played in our tournaments for years — inside events built around a boys’ competition. The fixtures, the grounds and the coverage went to the boys, and the girls were fitted around them.
We think girls’ cricket needs tournaments of its own, and we are building them. Maiden exists because girls were handed kit made for somebody else. It is the same argument in two different parts of the game — which is why we would rather build this with you than sell you space on it.
A calendar, not a fixture
February, August and October. Three events in one season, with a route running through them.
Girls at the centre of it
Their own dates, their own grounds, their own coverage — not a side event.
The girls’ calendar we’re building
Three events, one season. All three are on the roster.
The Windward Cup
- Four sides: two UK, two St Vincent
- Ten days, nine nights, six grounds
- Arnos Vale International Stadium among them
Oakham Girls Festival
- Six to eight teams
- UK residential, no flights
- £550, or £450 where we support a side
St Lucia Girls
- Eight teams: five UK, one US or Caribbean, two St Lucia
- Nine nights, seven match days
- Half term — schools and clubs alike
And alongside it — Barbados, Easter 2027
We are launching a women’s softball competition in Barbados. Different age group, different format, outside the girls’ calendar above and not counted in the numbers that follow. There is no tournament kit allocation at this one, so anything players wear or buy would come from Maiden’s own range — equipment included.
The route, and keeping it open
Oakham in August is where a girl plays her first Series tournament without getting on a plane. St Lucia in October is where she goes next — half term, so clubs, rep sides and academies as much as schools.
Oakham is deliberately cheap, and where a side still cannot reach it we deal with that case by case — a discount, the Cricket Asylum Foundation, or a club’s own fundraising.
The bit we would enjoy most
Pick a girl at the trials and follow her. Oakham in August, the Caribbean in October, and on into the next season — twelve to eighteen months of one player’s year, told as it happens.
She is thirteen, she has never toured, and her club has never sent anyone anywhere. The first flight, the first time she plays a side from another country, the first time a stranger watches her bat. None of that needs a script and none of it can be bought off a shelf.
It is also the one thing here a competitor could not copy. Boards come down at the end of a tournament. A girl whose whole first year happened in your kit does not.
One season, one player
Trials, Oakham, St Lucia, and whatever comes next — filmed as a series rather than posted as a campaign.
Yours to tell, on your feeds
We have the access, the fixtures and the people on the ground to make it easy. The story, how it gets told and where it gets posted is Maiden’s.
Where we need help
St Lucia is the one we are short on, and we would rather say so than dress it up.
We are inviting the strongest girls’ sides in the country — schools, clubs, rep sides and academies. Three things get in the way: plenty of them do not tour at all, some do not tour in October, and most of them have never heard of us. We have the contacts. What we do not have is a reason for them to open the email.
A personal introduction
You know these people. An introduction from Maiden — a name, a line, a forward — and we do the inviting from there. A warm lead we can follow up beats any mailing list.
A side from your ambassadors
Not a list — a team. Trial from the 300+ and one of the places in the field is filled by a Maiden squad that arrives with its own following.
Your channels
This is the honest one. We can run the cricket and we can capture it, but we are a tour operator talking to a mailing list. You are already in front of girls who play, every day. Carried on your feeds and by your ambassadors, all of this lands somewhere. Sat on ours, it doesn’t.
What we’d talk about
None of this is settled, and most of it should not be settled by us alone. In the end it could be very simple: three tournaments, one timeline, one name on them.
February, practically
What you need and by when, so the one date with a clock on it does not become the problem.
What each side is putting in
No money moves, so it is worth writing down while we both still think it is obvious.
How far the kit goes
Girls-only tournaments, or anything female across the Series.
The franchise sides
Trials, who runs them, and which events the squads play in the first season.
The kit itself
You design it — that is your job and not ours. We would just like a small part in it: what works in Caribbean heat, what looks good on camera, and how the Series sits on a shirt without spoiling it. A conversation rather than a brief.
Where this sits alongside a Series partner
We are also talking to a headline sponsor for the Series as a whole. Worth agreeing early where the lines fall, so neither of us is surprised by the other.
Assumptions in this document: squads of fourteen plus two staff applied to both Caribbean events; the St Lucia team mix is a target, not confirmed entries; Oakham counted at six teams and at players only; £450 shown as the supported Oakham rate, though support is case by case rather than a published scheme; the comparable festival price is a single figure, not a survey; Barbados is described without dates or team numbers.
chris@tcasportstours.com
+44 7939 155558
globalcricketseries.com
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